Design

Branding & Logo Creation

At ISBX we specialize in creating brands that resonate with your audience, and we’re experts at designing logos that are memorable and unique.
Our process is simple:
We start by meeting with you to understand who your customers are, what they need from your brand, and what they want from you. Then we work with you to understand your business, its goals, and what makes it special. Then we use our expertise to come up with brand ideas that are tailored to you, that reflect your values and strengths, and that will make you shine!
Once we’ve nailed down the perfect concept for your brand identity, we’ll work with you to develop an eye-catching logo design to complement your new look.
Once the strategy is set, we get to work on creating some initial options for logos that we think will fit the bill for your brand. We’ll send them over so you can review them, and then we’ll make adjustments as needed until everybody’s happy with the final result!

Style Guide Creation

Creating a style guide is an important step in the process of building a website, because it ensures that all of your team members and partners are working with a consistent set of standards for what’s acceptable and what’s not.
The ISBX team can help you create a style guide for your business that includes:
  • A list of approved fonts and colors for use on your site
  • A list of approved images to use on your site
  • A list of approved logos, including where they can be used and how big they should be (or how small) in relation to other elements on the page
  • A list of approved icons and illustrations that can be used throughout the site

Deck & Prototype Creation

ISBX’s Deck creation services help businesses to create engaging and visually appealing presentations that effectively communicate their ideas and messages. Their experienced team of designers work closely with clients to create custom presentations that are tailored to their specific needs and goals. ISBX’s presentation process includes consultation, ideation, design, content creation, and delivery. With a focus on creativity and impact, ISBX is committed to delivering presentations that capture and hold the attention of their audience.

Creative Design Process

The cre­ative design process is one that is large­ly over­looked by a major­i­ty of our com­peti­tors. While the larg­er brands are ful­ly aware of the impor­tance of this process, most start­up clients dis­count the impor­tance of the design process and there­fore do not appropriate­ly assess the qual­i­ty and standards of an agen­cy’s process.

At ISBX The Cre­ative Design Process Is All Encom­pass­ing And Includes The Following:

User Per­sonas
Per­sona mod­el­ing is a crit­i­cal part of the design process and involves defin­ing the various users that may inter­face with the system. Soft­ware designed for an engi­neer may have a fun­da­men­tal­ly dif­fer­ent design approach ver­sus soft­ware designed for a teacher or par­ent. Under­stand­ing these various per­sonas will help us define the architecture of the application itself, which becomes increas­ing­ly impor­tant if there are multiple roles inter­fac­ing with the appli­ca­tion at any given time.
Infor­ma­tion Architecture
“IA” is a for­mal struc­tur­al design process for soft­ware sys­tems that gen­er­al­ly cul­mi­nates in the pro­duc­tion of “Wire­frames.” Sim­ply pro­duc­ing the wire­frames does not nec­es­sar­i­ly mean an appro­pri­ate Infor­ma­tion Architec­ture process was imple­ment­ed. Since the process defines the loca­tions of every inter­face with­in the mobile or web appli­ca­tion, IA requires that the Information Archi­tect be up to date with the indus­try’s best prac­tices for User Experience and User Inter­face Design, such that the soft­ware sys­tem is eas­i­ly uti­lized by its intended audience.
Defin­ing Over­all Site Flow and Map
This exer­cise is espe­cial­ly crit­i­cal in fun­nel­ing your users toward a “call to action” or the main fea­ture of the web­site or appli­ca­tion, and involves defin­ing the over­all page struc­ture for the entire soft­ware sys­tem. It helps dis­till a mul­ti­tude of ideas and infor­ma­tion into a coherent lay­out and address­es ques­tions like, “What is the pri­or­i­ty of each page with respect to the appli­ca­tion and user?” This process also helps us make the design process more efficient by con­strain­ing large amounts of informa­tion into defined sections.
Logo Ideation and Design
Although less rel­e­vant for estab­lished brands, the logo design process is crit­i­cal­ly impor­tant for start­up clients and new brands. ISBX will under­go a for­mal logo ideation process that will help estab­lish the core identity of the applica­tion by tap­ping into the vision of the prod­uct own­er (client).
Style Sheet and Brand Guidelines
The process of defin­ing a for­mal style sheet and brand guide­lines is espe­cial­ly impor­tant for our start­up clients. This helps to estab­lish impor­tant stan­dards for your brand such as fonts, col­ors, themes, logo usage, and the over­all look-and-feel of your soft­ware prod­uct. This doc­u­ment is yours to keep and can be used to communi­cate the pro­duc­tion of any­thing from sta­tionery and pro­mo­tion­al materials to the design of future prod­ucts. For estab­lished brands, we can fol­low your brand guide­lines and assure that any­thing we design is a mere exten­sion of the over­all cor­po­rate identity.
Design Com­po­si­tions
Per­haps the most read­i­ly under­stood part of the process is the pro­duc­tion of the design com­po­si­tion or “comps.” These are images of the final “look” of the various sec­tions of your web­site or appli­ca­tion, and are the pri­ma­ry assets used by the devel­op­er teams to construct the front-end of your soft­ware system. They are also beau­ti­ful take­aways, which can most accu­rate­ly con­vey the over­all appear­ance of the appli­ca­tion to the prod­uct own­er and stake­hold­ers. While most of our clients cen­ter their atten­tion on these comps, few under­stand the com­pre­hen­sive and largely intan­gi­ble process of exer­cis­es required to arrive at a com­plet­ed set of comps.

The Importance of the Design Process

The design of your appli­ca­tion is just as impor­tant as the actu­al tech­nol­o­gy devel­op­ment process. It defines how a user will inter­act with your application, and is the most pow­er­ful rep­re­sen­ta­tion of the per­ceived qual­i­ty of your appli­ca­tion. A poor­ly designed appli­ca­tion will be dif­fi­cult to use, reducing the lev­el of engage­ment with your user and the over­all util­i­ty and enter­tain­ment val­ue of the appli­ca­tion. A well-designed appli­ca­tion will be intu­itive and enjoy­able, and often­times the flow through the App will be so seam­less that the user will be inter­fac­ing with the major features of the appli­ca­tion before they know it.

For Big Brands And Small Startups Alike

At ISBX our design team has been respon­si­ble for the design of web, mobile and desk­top application for some of the largest brands in the world. And yet, we apply the same process for all of our clients, whether you’re a brand man­ag­er launch­ing a new line of footwear in the largest shoe com­pa­ny in the world, or an entre­pre­neur start­ing your first tech­nol­o­gy com­pa­ny with the development of a nov­el and unique soft­ware product. We invite you to come in and meet us to see the pas­sion we’ve put into ear­ly growth compa­nies — our full ser­vice agency is tai­lored to bring you from the ear­ly stages of design, all the way through devel­op­ment, test­ing and release. Keep read­ing to learn more about what to comes next.

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