UX & Information Architecture

Defining The Conversion Funnel

Every great mobile app and web­site focus­es on guid­ing the user through a series of steps from dis­cov­er­ing your app to get­ting the user to interact with the app and accom­plish your objective. We call this process the con­ver­sion fun­nel. When we kick off the UX design phase of the project we first take the time to under­stand your tar­get audience and the user per­sonas that will use your mobile app and web­site. We per­form a competitive analy­sis look­ing at your com­peti­tors and evaluat­ing what they do well and where they are lack­ing so we can help you define a user experi­ence that is the best-of-breed in the industry.
With this knowl­edge we can then draft flow­charts and sitemaps for col­lab­o­ra­tive feed­back and solid­i­fy­ing user flows. We work collaboratively with you to make sure we get the project off on the right track.

UX/UI Audit

The User Interface and User Experience Audit is a great tool for clients to consider for their websites and applications. It can help them understand how well their website or application works, the strengths and weaknesses of their design, and the opportunities they have to improve it.
A user interface and user experience audit is a crucial part of the design process. It helps you understand how users interact with your website or app, and it can help you identify opportunities for improvement.
The goal of a UI/UX audit is to gather feedback from users about how easy your website or app is to use. You can do this in person by having users test an early version of your product, or through remote testing methods like surveys and usability tests.
After running a UI/UX audit, you’ll have information about how well your site or app works for real users. This will help you make informed decisions about what to include in final versions of your product.

Storyboards and Wireframes

The most impor­tant part of the infor­ma­tion archi­tec­ture design phase is the sto­ry­boards and wireframes. These doc­u­ments pro­vide a blue­print for you mobile app and web­site. Just like a construction project, the blue­prints serve as an architectural guide for our cre­ative design team and soft­ware devel­op­ers so they can build your prod­uct to a spec­i­fi­ca­tion that has been mutu­al­ly agreed upon. Wire­frames are also a great tool for con­stant col­lab­o­ra­tion and brain­storm­ing iter­a­tive enhance­ments to tour prod­uct after launch. Subtle changes to the app can be visu­al­ized with­out hav­ing to go through a lengthy devel­op­ment phase.

Product Optimization

User expe­ri­ence design and infor­ma­tion architecture does­n’t stop after this ini­tial phase in the project. After launch­ing your App and web­site we uti­lize ana­lyt­ics and report­ing tools such as Google Ana­lyt­ics, Mix­Pan­el, and Loc­a­lyt­ics to evaluate the con­ver­sion fun­nel and see how your App and web­site is doing to dri­ve con­ver­sion. We can deter­mine if there are road­blocks in the user flows or change in user behav­ior. This analy­sis will help us make the nec­es­sary changes and tweaks that will improve the user fun­nel and increase conver­sion rates for your web­site and App.

Product Design - UX

User Experience Design is all about making sure that people are having a good experience using your product or service by prioritizing usability over visual appeal. This means that you should focus on creating an experience where users can accomplish tasks easily without being distracted by things like animations or flashy graphics that aren’t actually helping anyone accomplish anything important on your site or app (which could lead them astray from whatever task they set out to do).

Product Design - UI

A User Interface is what people use to interact with your website or application. This can include buttons, menus, forms, and other elements that help users navigate through different pages of your site or app. The User Interface should be designed in a way that makes it easy for users to find what they’re looking for without getting lost in the navigation system.

Collaborate with us

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